Chevrolet: MOFILM Cannes Lions 2016 Video Contest
Chevrolet believes in finding new roads – a belief that ingenuity is what enables people to make the most of life’s possibilities. More than just a tagline, it’s a rallying cry for achieving success and a prescription for finding meaning in life.
With this brief we want you to tell a story about someone that demonstrates the spirit of Find New Roads. Your story can be big or small but it must be meaningful. Think about a boy, determined to win his local Soapbox derby, and after failing week after week, finally finds a way to modify his car to win the race. Or the man who never gave up hope of speaking with his long lost sister, and eventually finds a way of tracking her down.
We want to see what Find New Roads means in your country, so we encourage you to let your local culture shine through in your film.
The winner will receive $8,000 in prize money and a trip to our awards ceremony in Cannes.