Enter HighBand

Upgrading Media Marketing

Joseph Machicado was unsure at first, but the more he looked at it, the more he felt something inside him urging him to take the jump. What he was looking at was The Los Angeles Film School’s brochure. Joe had a day job that was going well, but he didn’t feel inspired. He said he asked God to help him with his choice – to give him a sign. The very next day, the sign couldn’t have been more obvious; Joe was fired along with many of his peers in a string of company cut-backs. So he packed his bags and came back to school. While he admits he had no idea what to expect from himself or the school, he knew he wanted to get involved with film. LAFS was his first step.

A year and half later Joe graduated from The Los Angeles Film School and has been taking his career in strides. Upon graduation he reached out to a friend who got him a job in marketing at a local car company, NRG innovations. As soon as his company found out he was schooled in film, he was thrown into managing all their marketing. They asked him to manage their website, start making videos, take photos and even set up sponsorships. Originally coming out of film school, “I just wanted to edit,” but now he says he gets to do “all this other cool stuff too.”

His film knowledge opened up the door for him to get into a new creative role with his company. With so much success at his company, he was soon receiving calls from all over the sporting car scene to do other marketing, like overseeing website development, organizing car shows, making videos, designing products and more. As for his future plans, Joe says he’s excited and can’t wait to keep expanding his role to help companies grow.