Whether you know it or not, Transmedia is the study of how intellectual property can spawn unique experiences on each modern platform, including streaming video, apps, graphic novels and more. By utilizing the strength of each platform, the story being told is enriched, and has the potential to capture the imagination of wider audiences in new and interesting ways.Featured in an interview with editor Tom Dever at Script Lab and Houston Howard, Lead Instructor of Transmedia Design dives deep into the concept of Transmedia, and emphasizes how it is changing the landscape of storytelling.

Read the interview in its entirety here.

Coco - Courtesy of Pixar
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