Create Your Future in Music Business Online
Become a creative liaison between the music and media industries. Our Music Business concentration teaches you how to create and build music brands, develop artists and repertoire (A&R) opportunities, execute concert tours and much more. Our online curriculum enhances your networking skills so you are prepared to work in a fast-paced recording environment.
Earn your Bachelor of Science in Entertainment Business online. As a student, you’ll learn what it takes to become a key player in the recording industry as an A&R manager, record producer or distributor.
- Our online Bachelor of Science in Entertainment Business Degree with a concentration in Music Business is 120 credit hours and 36 months in length.
- Each class is studied exclusively during a four-week period allowing students to focus on one particular subject at a time.
Concert Tour and Management
Learn how to take the show on the road. In this course, students learn the fundamentals and best practices of tour logistics, concert promotion and production management basics. This course also dives into the operational aspects of touring including, public-safety guidelines, contracts, union regulations and equipment booking. Students learn what it takes to get a band or artist touring on a national or world-level upon completion of this course.
A&R for the Music Industry
This course focuses on developing listening skills through critically evaluating recorded music and live concert material as the basis for talent scouting to discover and develop A&R (artist and repertoire) opportunities in the music industry. Students explore the elements of music, music terminology, song structure, the acoustic environment, and individual perceptions of sound in a nontechnical way. Students also examine the historical significance of musical genres and styles with the intent to identify musical origins and recognize evolving music business trends.
Music Industry Marketing
Explore the various ways to market artists on streaming platforms, social media and pop-up shows. Students learn modern marketing strategies specific to the music and recording industry. A solid marketing strategy is essential to getting talent signed to a record label. Students learn how to produce a compelling marketing plan and sell various products and services through high-impact branding opportunities.
You’ll use the same equipment used by the pros. We outfit you with a retina display MacBook laptop loaded with software including: Avid Media Composer, Final Draft, Movie Magic Budgeting, Movie Magic Scheduling, Adobe Creative Cloud and MS Office.*
*Specific types of gear and gear info subject to change without notice.