Earn Your Media Communications Degree Online
Now—more than ever—brands rely on marketing teams to plan and produce strategic communications on their behalf. As a communications specialist in the digital world, you must know how to leverage content across all online media. Apply traditional means of mass communication to interactive new media technology with this degree.
Our Media Communications online program will teach you how to analyze social trends to create high-quality content that is engaging and unique enough to break through the digital noise. Get ready to create share-worthy content that makes an impact. What are you waiting for?
- Our Bachelor of Science in Media Communications Degree is 120 credit hours and 36 months in length.
- Each class is studied exclusively during a four-week period allowing students to focus on one particular subject at a time.
Social Media Strategy & Management
Having a social footprint online is crucial to a brand’s success. In this course, students will examine the various social media platforms and strategies specific to each one. Students learn how to produce engaging content for major social platforms as well as how to analyze social posts after publishing. Upon completion of this course, students will know how to develop step-by-step social media strategies for digital marketing campaigns and much more. Discover the power of social influence, engagement metrics and online community management with this in-depth course.
Journalism Across Digital Platforms
Learn how to connect your audience with the news they care most about. This course covers the importance of the news in today’s society and how it gets shared with the public. Students will learn various reporting techniques to use across different news outlets and best practices in digital journalism. Students will study the ethics behind fact-based journalism and how sourcing is an important part of sharing news on digital platforms. Discover emerging platforms and newsgathering techniques on a variety of social sites, blogs and much more through this course.
Discover how new media platforms aid in brand promotion. Entreperunial-minded students learn to transform their ideas into evolving business models for media. Throughout this course, students investigate the general concepts of entrepreneurship and how digital technologies transform media economics. Students analyze case studies of successful startups and apply the knowledge to their own professional goals and brand strategies.
Your passion for media communications is just as much a tool to you as the powerful computer and software you’ll get in this program. We provide you with a MacBook Pro retina display laptop equipped with Adobe Creative Suite and Logic Pro, as well as a 32GB iPad, a ring light, mics and headphones.*
*Specific types of gear and gear info subject to change without notice.