https://www.lafilm.edu/wp-content/uploads/2020/05/Ruddy.jpg 1334 2000 webadmin2 https://www.lafilm.edu/wp-content/uploads/2020/03/lafilm-logo-2.png webadmin22020-05-15 16:23:002023-04-11 10:43:48Ruddy SalazarCreate Your Future in Entertainment Business
Behind every successful blockbuster movie, record release and award show are entertainment business professionals. They help orchestrate the buying, selling, distribution and publicity of major media deals in the entertainment industry.
Earn your Bachelor of Science Degree in Entertainment Business. Our program provides a core understanding of the inner workings of film, TV, music and media through hands-on instruction in the heart of Hollywood.
Our Bachelor of Science in Entertainment Business Degree is 120 credit hours and 32 months in length. Take courses on campus and online. This hybrid degree format is designed to provide the benefits of both face-to-face and online learning formats.
Featured Classes
Entertainment Marketing
Go behind the scenes of show business. This course covers general marketing concepts as they relate to the nuances of the entertainment business field. Students construct strategic plans for media products and are introduced to entertainment licensing concepts, promotional avenues and digital marketing. In addition, this course strengthens students’ understanding of analytical tools and strategic analysis of consumer behavior.
Art of the Pitch
Learning to communicate clearly and persuasively is critical for success in the entertainment industry. This course explores the most effective methods to present a story or concept to a target audience. Students learn how to encapsulate their ideas into saleable concepts and engage with stakeholders to bring ideas to fruition. Through a series of hands-on exercises, students will learn to communicate with confidence, both verbally and non-verbally, and to overcome common communication pitfalls.
Brand Development
Develop a brand from the ground up. This course covers the two main aspects of building a strong presence in the business and consumer market: storytelling and brand development. In this course, students learn how to implement brand development strategies that help companies become iconic within their industry. Students also learn how to use storytelling principles to strengthen a client’s business and deliver a superior customer experience.
Student TechKit®
The pen is mightier than the sword, but your new MacBook Pro puts them both to shame. Your passion for creative business is just as much a tool to you as the powerful computer and software you’ll get in this program. Your retina display laptop comes with Microsoft Office and the entire Adobe Creative Suite, so you can strike a deal anywhere.*
*Specific types of gear and gear info subject to change without notice.
Not Your Average Classroom
Take a peek inside our film sets and production stages. You will work with industry-experienced faculty in a hands-on studio environment and learn the technical skills needed to excel in the field.
Step onto our sets and get a first-hand experience of our
Multiple Soundstages • Green Screen Stage • Dolby-Approved Dubbing Stage • 300-Seat Movie Theater • Avid Editing Lab and more!
Did you know that we offer daily tours of our campus?
Alumni Success
Join the ever-growing list of alumni who are shaping the entertainment industry with their contributions to the craft. The legacies our alumni leave behind inspire future generations of students to pave their own path to success in the entertainment industry. Here are just some of the esteemed alumni who’ve worked on award-winning productions in film, TV and the commercial industry.
Read more about our Alumni Success
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https://www.lafilm.edu/wp-content/uploads/2020/05/Gage-Wayne.jpg 1334 2000 webadmin2 https://www.lafilm.edu/wp-content/uploads/2020/03/lafilm-logo-2.png webadmin22020-05-14 11:42:372023-04-11 10:45:29Gage Wayne
https://www.lafilm.edu/wp-content/uploads/2016/03/Ruddy-Salazar.jpg 561 561 LAFS https://www.lafilm.edu/wp-content/uploads/2020/03/lafilm-logo-2.png LAFS2016-03-15 13:07:422020-02-06 10:30:12Entertainment Business Alum Ruddy Salazar Talks National GeographicREQUEST MORE INFO
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