Create Your Future in Entertainment Business
Behind every successful blockbuster movie, record release and award show are entertainment business professionals. They help orchestrate the buying, selling, distribution and publicity of major media deals in the entertainment industry.
Earn your Bachelor of Science Degree in Entertainment Business. Our program provides a core understanding of the inner workings of film, TV, music and media through hands-on instruction in the heart of Hollywood.
- Our Bachelor of Science in Entertainment Business Degree is 120 credit hours and 32 months in length.
- Each class is studied exclusively during a four-week period allowing students to focus on one particular subject at a time.
- Take courses on campus and online. This hybrid degree format is designed to provide the benefits of both face-to-face and online learning formats.
Go behind the scenes of show business. This course covers general marketing concepts as they relate to the nuances of the entertainment business field. Students construct strategic plans for media products and are introduced to entertainment licensing concepts, promotional avenues and digital marketing. In addition, this course strengthens students’ understanding of analytical tools and strategic analysis of consumer behavior.
Art of the Pitch
Learning to communicate clearly and persuasively is critical for success in the entertainment industry. This course explores the most effective methods to present a story or concept to a target audience. Students learn how to encapsulate their ideas into saleable concepts and engage with stakeholders to bring ideas to fruition. Through a series of hands-on exercises, students will learn to communicate with confidence, both verbally and non-verbally, and to overcome common communication pitfalls.
Develop a brand from the ground up. This course covers the two main aspects of building a strong presence in the business and consumer market: storytelling and brand development. In this course, students learn how to implement brand development strategies that help companies become iconic within their industry. Students also learn how to use storytelling principles to strengthen a client’s business and deliver a superior customer experience.
The pen is mightier than the sword, but your new MacBook Pro puts them both to shame. Your passion for creative business is just as much a tool to you as the powerful computer and software you’ll get in this program. Your retina display laptop comes with Microsoft Office and the entire Adobe Creative Suite, so you can strike a deal anywhere.*
*Specific types of gear and gear info subject to change without notice.