This Saturday, November 10th at 9am join us for an exclusive Q&A session with award-winning Hollywood publicist Marc Cohen (Harry Potter, 300, Toy Story 2). Give your film the edge! Get inside publicity tips from one of Hollywood’s top publicists.
Marc spent 8 years as Executive Vice President, National Publicity for Warner Brothers and 4 years as Executive Director, National Publicity for The Walt Disney Company.
Marc Cohen’s Biography
Marc Cohen is an entertainment marketing and public relations executive. His area of expertise is developing innovative campaigns incorporating traditional media and digital marketing strategies. Cohen also has significant experience in creating strategic alliances with iTunes, Twitter, Facebook and many other third party promotional partners.
Cohen is currently an Executive Consultant at Twentieth Century Fox’s theatrical marketing department, where he’s working on pictures such as Life of Pi, and DreamWorks Animation’s The Croods, Turbo and Mr. Peabody & Sherman.
In 2009, Cohen formed Cohen Marketing and Consulting, a consulting company with clients that include Will Smith’s Overbrook Entertainment, a leading digital marketing company DBA West/PartnersHub, Warner Bros. Pictures, Warner Bros. Home Entertainment, Walt Disney Home Entertainment, Hedge Fund Manager Anthony Scaramucci and GK Films, where he oversaw the worldwide theatrical marketing campaign for In the Land of Blood and Honey, directed by Angelina Jolie, with whom Cohen also worked for as a marketing advisor.
From 2001 through 2009, Cohen served as Vice President of National Publicity for Warner Bros. Pictures Marketing, where he developed and executed high impact campaigns for some of the studio’s most profitable films to date including the Harry Potter franchise, 300, Watchmen, Terminator 3, Terminator Salvation and Superman Returns. Cohen also developed a number of highly successful award campaigns for critically acclaimed films including Happy Feet, Michael Clayton and Tim Burton’s Corpse Bride.
During his tenure with Warner Bros., he oversaw the launch of 8-10 major motion pictures each year. Cohen was responsible for all aspects of a film’s pre and post release strategy, including digital initiatives, consumer and trade branding, publicity and promotions. Cohen directly supervised a 17 member team who reported to him from Los Angeles, New York and Toronto. He handled planning, implementing and executing each wave of the publicity campaign including long lead and fast breaking press, premieres, stunts, press days, junkets and post release publicity.
Cohen worked closely with filmmakers, talent, studio executives, promotional partners and licensees to create innovative and engaging launch activities that successfully targeted consumers. Beyond traditional press and new media opportunities, Cohen created a number of added-value media initiatives and unique third party promotional tie-ins with Apple, the National Hockey League, Chuck Liddell, ABC Television and Roche Pharmaceuticals.
Before joining Warner Bros., Cohen was Executive Director of National Publicity for Disney’s Buena Vista Pictures. He played an integral part in the national publicity and marketing campaigns for a number of highly successful films including Toy Story 2, A Bug’s Life, Pearl Harbor, Tarzan, Armageddon, 102 Dalmatians and Fantasia 2000.