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Innovative Film Marketing; Deadpool

From Mystery Boxes To Fake Leaks: Film Marketing At Its Boldest And Best

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It’s no secret that Hollywood has always thrived on buzz.  There was a time, long before teaser trailers dropped on Instagram or influencers promoted new films on TikTok, when filmmakers experimented with new and exciting ways to catch audiences' attention (and get them into theatres).  Some of those experiments became legendary campaigns. Campaigns that forever changed the playbook for movie marketing. So let’s dive into some of the wildest and most influential examples of smart movie marketing magic and discover why they worked so well.
Deadpool

Deadpool Screening & Q&A with writers Rhett Reese and Paul Wernick

From Zombieland to Deadpool, screenwriters Rhett Reese and Paul Wernick find their voice with superhero movies Deadpool, a comic book film based on a red-suited antihero and starring Ryan Reynolds, crushed all box office…