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1

What Is Media Communications, and Why Does Every Creative Brand Need It?

Every brand you love has a voice — and someone built it on purpose. That A24 poster that stopped your scroll, the Netflix caption that made you laugh mid-doomscroll, the indie musician who turned a bedroom demo into a fanbase: none of that happens by accident. It’s media communications at work, and it’s the invisible engine behind every creative brand that actually connects. If you’ve never heard the term before, that’s fine — most people find their way into this field before they know its name.

2

The Creative Industry Is Bigger Than One Job Title

Ask five people working in entertainment what they “do,” and you’ll get five answers that somehow all describe the same set. A film gets financed like a business, written like a novel, shot like a photograph, scored like a concert, and marketed like a product launch — often by people who started in one lane and drifted into three others.

3

A History of Alt-Pop: From Cult Followings to Chart Domination

For most of the last decade, there has been a particular purgatory reserved for pop artists who were too good to ignore and too strange for radio. Fan communities named it the khia asylum, borrowed from Khia, the early-2000s rapper whose defining single “My Neck, My Back” never translated into sustained commercial recognition. To be stuck there is to have a devoted fanbase, critical praise, and climbing streaming numbers while the radio-play gatekeepers look elsewhere. Escaping it is the moment everything changes.

4

First Week of Term Tips

There’s something exciting about the first week of a new term. New projects, new classmates, fresh ideas, and plenty of opportunities to grow. It can also feel a little overwhelming, especially if you’re balancing new equipment, deadlines, and getting back into a creative routine.

5

What Comic-Con Teaches Writers About Adaptation, Fandom, and Worldbuilding

Every summer, thousands of people wait in line for six hours, put on capes, and scream when a panel moderator says a title out loud before the trailer even starts. It looks like spectacle. It’s actually one of the better classrooms in the industry. Comic-Con isn’t just about costumes, it’s about the mechanics of fandom, adaptation, and worldbuilding, on display in real time, with the audience reacting live and unfiltered. For writers, that’s the whole curriculum.

7

LAFS Alum and Production Sound Mixer Phillip Bladh Talks Sound of Metal, A24, and Oscar Night

Few people understand the emotional power of sound in film better than Phillip Bladh.

Sound of Metal, directed by Darius Marder (The Place Beyond the Pines) and starring Riz Ahmed (Nightcrawler, Jason Bourne, Rogue One) and Olivia Cooke (House of the Dragon, Bates Motel), relied heavily on the expertise of its sound professionals to tell the touching, poignant, and at times sonically imposing story of a heavy-metal drummer going through the life-altering experience of losing his hearing.

8

How Does a Film Get Recognized Into the Criterion Collection?

Today, we are celebrating the induction of select films from director Mike Mills’ body of work into the Criterion Collection as a collection titled I’ll Remind You of Everything, which compiles the director’s deeply personal, semi-autobiographical trilogy of films mapping out parent-child relationships, including Beginners, 20th Century Women, and C’mon, C’mon.

9

Let There Be Sound: An Interview with A-List Sound Mixer Phillip Bladh

For Oscar-winning sound mixer Phillip Bladh, sound has never just been technical — it’s an emotional audio journey for audiences that can make or break a film.

Long before winning a Best Sound Academy Award for his groundbreaking work on Sound of Metal, the Los Angeles Film School alumnus was a musician obsessed with microphones, recording equipment, and the invisible ways sound shapes human experience.