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“Marketing,” “advertising,” and “PR” get used interchangeably all the time, even by people who work in the industry. But they’re actually distinct disciplines with different goals, different mechanics, and different skill sets. These concepts form part of the professional vocabulary used throughout the media industry.
Here’s a clear-eyed breakdown.
Long before he became an in-demand Hollywood property master working on acclaimed productions like Everything Everywhere All at Once, Euphoria, Freakier Friday, and Blonde, he was a kid in Michigan, completely fascinated by movies like Hook and Jurassic Park, watching behind-the-scenes bonus content behind his favorite films, which he hoped would reveal how movie worlds were created.
Today, Joshua Bramer helps create those worlds himself—designing and sourcing the props that bring characters, stories, and entire universes to life onscreen.
There’s a specific kind of anxiety that shows up at student showcases, mixers, industry panels, and networking nights.
You walk into the room already feeling behind. Everyone seems confident. Someone asks, “So what do you do?” And suddenly, you’re trying to summarize your entire creative identity in one sentence without sounding awkward.
The boundary between Hollywood and the home console has reached a point of near-total evaporation. While the early history of the medium was defined by abstract shapes and mechanical loops, the modern cinematic game has shifted its priority toward the evocative power of the frame. By blending sophisticated direction with complex character studies, these titles have transformed gaming into a major venue for cinematic storytelling and character-driven drama.
We tend to celebrate great films: the ones that win awards, dominate box offices, and resonate with our deepest emotions. But there’s a strange, under-appreciated corner of cinema that deserves our attention too: truly bad films.
Not mediocre. Not forgettable. We’re talking about the gloriously misguided, bafflingly executed, “how did this even get made?” kind of bad.
If you’re a film or media student, you’ve spent your time mastering the craft, lighting, scripts, and the perfect edit. But every May, the industry shifts its focus from the art of storytelling to the business of it.
Welcome to Upfronts Week.
From a wide theatrical release to Marvel’s biggest Disney+ debut to a BAFTA Game Award win, alumni from The L.A. Film School & The L.A. Recording School continue to show up in the credits of the industry’s most visible work. Here’s a look at what’s been making us proud lately.
You’ve heard of the Cannes Film Festival – the red carpets, the Palme d’Or, the prestige. But if you’re serious about a career in film, there’s another side of Cannes that matters just as much: the Marché du Film.
The Marché is where the industry actually does business. Same dates, same coastline, but instead of awards and celebrity photo-ops, you get 12,000 professionals from over 100 countries making deals, financing films, and building careers. Here’s everything you need to know.