Every Second Is Drama: Behind the Scenes with ReelShort
The entertainment landscape is shifting, and the future is vertical. In a recent live event, we sat down with the creative powerhouse behind ReelShort, the app that has taken the Western world by storm by bringing “bite-sized” serialized dramas to our phone screens.
Launched in August 2022 by Crazy Maple Studio, ReelShort has successfully adapted the Chinese duanju (short-drama) model for a global audience. The result? Ultra-short, high-stakes stories designed for the “scroll-and-watch” generation.
