Access the Entertainment Industry with articles and videos exploring the nuts and bolts of filmmaking, music, sound, animation and design.

Innovative Film Marketing; Deadpool

From Mystery Boxes To Fake Leaks: Film Marketing At Its Boldest And Best

,
It’s no secret that Hollywood has always thrived on buzz.  There was a time, long before teaser trailers dropped on Instagram or influencers promoted new films on TikTok, when filmmakers experimented with new and exciting ways to catch audiences' attention (and get them into theatres).  Some of those experiments became legendary campaigns. Campaigns that forever changed the playbook for movie marketing. So let’s dive into some of the wildest and most influential examples of smart movie marketing magic and discover why they worked so well.
Sundance Film Festival- Marquee

Outlaws and Auteurs: How Sundance Redefined American Cinema

,
The Sundance Film Festival, held annually amidst the snow-capped peaks of the Rockies, is more than a winter event-it is the definitive launchpad for independent cinema. For over four decades, it has served as the crucial first step for ground-breaking films and the world's most influential directors. But what makes Sundance so iconic, and which cinematic milestones have emerged from its slopes?
writing for video games

How to Write for Video Games: Using Screenwriting Skills in Game Design

,
How do you break into the world of video games if your background is in traditional film and television? While the demand for Narrative Designers is at an all-time high, the transition requires more than just sharp dialogue - it requires a shift in how you view the audience. To understand what is involved in writing for video games versus linear media, we sat down with Michael McCafferty, Lead Faculty for the Writing for Film and Television program.
Rise of the Creator Economy. Man livestreaming

The Rise of the Creator Economy: How Artists Are Building Careers Without Gatekeepers

,
Today, the creator economy allows artists to connect directly with audiences, monetize their work without intermediaries and shape their own journey.  And it isn’t small by any means. The creator economy is expected to reach $480 billion by 2027, up from about $250 billion today, roughly doubling in size. Let’s take a closer look at this growing creator economy—and how you can be part of it. 
Netflix and Warner Bros

Gods and Monsters: How Netflix and Warner Bros. Are Turning the 2026 Golden Globes into a Horror Show

,
We are witnessing a Streamer vs. Studio heavyweight battle where the weapon of choice is fear. Led by Netflix’s gothic tragedy Frankenstein and Warner Bros.’ blockbuster Sinners, the 2026 ceremony is shaping up to be a historic coronation for prestige horror.
2026 entertainment industry events

The Ultimate 2026 Insider’s Guide: Awards Season, Festivals, and Tech Summits

,
The calendar for 2026 is already buzzing with can't-miss film festivals, glamorous award ceremonies, major music industry gatherings, and cutting-edge creator economy conferences. Whether you're a filmmaker, a musician, a digital creator, or just a massive fan, here is your comprehensive, month-by-month guide to the biggest events coming your way.
The Evolution of Graphic Design

Life Before Photoshop: The Evolution of Graphic Design

,
Graphic Design used to be a difficult, time-consuming, yet beautiful process.  It was a tactile world of ink stains, paper scraps, and layering sheets of acetate until everything lined up just right. Where every poster, album cover and magazine spread was painstakingly crafted by hand.  So let’s explore the evolution of graphic design by taking a step back in time to the years B.P. (Before Photoshop)- starting with the trusty toolkit they couldn’t live without.
Navigating the Set: Essential Etiquette for Film Crew Newcomers

Navigating the Set: Essential Etiquette for Film Crew Newcomers

,
Stepping onto a professional film set is an exhilarating experience, but it comes with a strict, often unspoken, set of rules - setiquette. For newcomers, understanding and adhering to these protocols is crucial for a successful career. To help demystify these rules, we asked film instructor Jay Zabriskie about the most critical areas where green crew members often stumble, from noise levels to the complex hierarchy, so you can master the set's unique working environment.
The L.A. Film School Earns Spot on TheWrap's Top Film Schools List for the Sixth Consecutive Year

The L.A. Film School Earns Spot on TheWrap’s Top Film Schools List for the Sixth Consecutive Year

, ,
For the sixth consecutive year, The L.A. Film School has been recognized as one of the nation's leading institutions for film and entertainment education, affirming its role in shaping the creative industry's future.