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marketing, pr oand branded content

Advertising, PR, and Branded Content: What’s Actually Different and Why It Matters for Media Creators

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"Marketing," "advertising," and "PR" get used interchangeably all the time, even by people who work in the industry. But they're actually distinct disciplines with different goals, different mechanics, and different skill sets. These concepts form part of the professional vocabulary used throughout the media industry. Here's a clear-eyed breakdown.
Alumni Profile: Kayla ShaDay – Making Waves in the Entertainment Industry

Alumni Profile: Kayla ShaDay – Making Waves in the Entertainment Industry

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Kayla ShaDay defies categorization. A 2020 alum of The Los Angeles Film School’s Entertainment Business program, Kayla’s career path winds through film, music, and photography—a testament to her boundless creativity.
Maximize Budget

How To Maximize A Small-Business Budget

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A successful business plan is clear.   6 Tips For Making The Most Of Your Business Budget Maximizing any business budget can be difficult, but in the entertainment industry it can be exceptionally challenging. One of the most important…