Access the Entertainment Industry with articles and videos exploring the nuts and bolts of filmmaking, music, sound, animation and design.

Cine Gear

We Went to Cine Gear. Here’s What Actually Happened.

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Thirty years in, and Cine Gear Expo still earns it. That’s not nothing. Most industry events peak around year four and spend the next two decades coasting on their own reputation. Cine Gear kept building. This year, members of The Los Angeles Film School production team made the trip to Universal Studios in Burbank for the 30th Anniversary — and walked away with gear calluses, a signed book, and a few conversations worth having.
marketing, pr oand branded content

Advertising, PR, and Branded Content: What’s Actually Different and Why It Matters for Media Creators

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"Marketing," "advertising," and "PR" get used interchangeably all the time, even by people who work in the industry. But they're actually distinct disciplines with different goals, different mechanics, and different skill sets. These concepts form part of the professional vocabulary used throughout the media industry. Here's a clear-eyed breakdown.
Networking without Feeling Fake

A Guide to Networking (Without Feeling Fake)

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There's a specific kind of anxiety that shows up at student showcases, mixers, industry panels, and networking nights. You walk into the room already feeling behind. Everyone seems confident. Someone asks, "So what do you do?" And suddenly, you're trying to summarize your entire creative identity in one sentence without sounding awkward.
The Digital Proscenium: The Rise of the Cinematic Narrative in Gaming

The Digital Proscenium: The Rise of the Cinematic Narrative in Gaming

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The boundary between Hollywood and the home console has reached a point of near-total evaporation. While the early history of the medium was defined by abstract shapes and mechanical loops, the modern cinematic game has shifted its priority toward the evocative power of the frame. By blending sophisticated direction with complex character studies, these titles have transformed gaming into a major venue for cinematic storytelling and character-driven drama.
Bad Films; Gooby 2009

What Watching Bad Films Can Teach You

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We tend to celebrate great films: the ones that win awards, dominate box offices, and resonate with our deepest emotions. But there's a strange, under-appreciated corner of cinema that deserves our attention too: truly bad films. Not mediocre. Not forgettable. We're talking about the gloriously misguided, bafflingly executed, "how did this even get made?" kind of bad.
Upfronts Week 2026

The Business of the Screen: A Guide to Upfronts Week 2026

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If you’re a film or media student, you’ve spent your time mastering the craft, lighting, scripts, and the perfect edit. But every May, the industry shifts its focus from the art of storytelling to the business of it. Welcome to Upfronts Week.
Cannes Marche du Cinema - Festival image

The Cannes Marché du Film Explained: What It Is, How It Works, and How to Get In

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You've heard of the Cannes Film Festival - the red carpets, the Palme d'Or, the prestige. But if you're serious about a career in film, there's another side of Cannes that matters just as much: the Marché du Film. The Marché is where the industry actually does business. Same dates, same coastline, but instead of awards and celebrity photo-ops, you get 12,000 professionals from over 100 countries making deals, financing films, and building careers. Here's everything you need to know.
Met Gala Costume As Character - Zendaya

Costume as Character: What the Met Gala Teaches Us About Visual Storytelling

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If you’re a film student, you know that a character isn’t "real" until they put on their costume. Whether it’s the rugged leather of a post-apocalyptic survivor or the suffocating silk of a Victorian aristocrat, clothing is a silent screenplay. In cinema, the costume designer is the architect of the subtext. While the actors speak the dialogue, the fabric speaks to the character's social standing, psychological state, and their future.
woman relaxing and recharging creatively

How to Recharge Creatively

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If you’re a creative, your work depends on your attention, curiosity, and sensitivity. But modern creative life comes with deadlines, feedback, and constant distractions, meaning you can easily exhaust what you rely on most. When your creativity is drained, pushing through doesn’t make it stronger, it just wears it down further. The real truth? Your creativity isn’t a faucet you can turn on harder. It’s a battery. And recharging is part of the creative process.  So, where do you start? Try these ideas to help reset your focus and reconnect with your creative energy.