NEWS & CULTURE

It’s no secret that Hollywood has always thrived on buzz.  There was a time, long before teaser trailers dropped on Instagram or influencers promoted new films on TikTok, when filmmakers experimented with new and exciting ways to catch audiences' attention (and get them into theatres).  Some of those experiments became legendary campaigns. Campaigns that forever changed the playbook for movie marketing. So let’s dive into some of the wildest and most influential examples of smart movie marketing magic and discover why they worked so well.

This being our third NAMM, it increasingly felt less like a trade show and more like a family reunion. People weren’t just bumping into each other-they were reconnecting. Some even joked about a “NAMM-Union” or calling each other “NAMM-ily,” underscoring the genuine camaraderie that pulses through the event. With the industry moving at breakneck speed, NAMM became a rare place for us to pause, catch up, and celebrate each other and the craft we share.

How do you break into the world of video games if your background is in traditional film and television? While the demand for Narrative Designers is at an all-time high, the transition requires more than just sharp dialogue - it requires a shift in how you view the audience. To understand what is involved in writing for video games versus linear media, we sat down with Michael McCafferty, Lead Faculty for the Writing for Film and Television program.